Email marketing spend to grow by 24% in the UK in 2008
Spending on email marketing services will grow by 24 per cent this year in the UK, according to a new report from E-consultancy.


    /United Kingdom News Articles/ - Lancashire, UK, August 24, 2008 - Spending on email marketing services will grow by 24 per cent this year in the UK, according to a new report from E-consultancy.

Forecasts within the 2008 Email Marketing Platforms Buyer's Guide suggest that email marketing will reach a value of 274 million by the end of the year.

Manchester based email marketing gurus eMailCampaigner.com believe that there are a number of reasons behind the growth. Business development manager John Coyne puts this increased spending on email marketing down to the medium making better economic sense, especially in comparison to traditional marketing channels and during this period of economic uncertainty.

He says, "Despite the doom and gloom surrounding the UK economy, we've noticed a significant upturn in customer spend. I think businesses are starting to understand the strong benefits associated with targeted email campaigns. They are cost effective, fast and the ability to track your marketing campaigns in real time allow for a quicker sales process".

As email marketing becomes more integrated with both online and offline campaigns the industry's future certainly looks bright.

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John Coyne
Doctor Net
Business Development Manager
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